What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re editing copy: 4. Read it aloud. If it doesn’t sound right read aloud, it’s not conversational. 5. Be the editor writers hate. Aim to cut 50% of your word count with each editing round. 6. Remember that writing and editing are different. Don’t try to write and edit at the same time.