What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re writing copy: 1. Embrace the power of “you”: The word “you” catches attention and establishes a relationship between you and your reader. 2. Don’t make it about you [the seller]. I [the buyer] want to know what all that work means to me. 3. Don’t try to sound smart. Aim for a 5th-grade reading level.