What’s the best way to set pricing?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: When to charge by the hour

Most professionals ought to charge by the project, because it’s a project the customer wants, not an hour. Surgery, for example. I don’t want it to last a long time, I just want it to work. Same with a logo or website design. Or house painting. The client is buying a painted house, not your time. One exception: If the time is precisely what I’m buying, then charging by the time is the project. Freudian therapy, say, or a back massage. Another… (read more)