What’s the best way to set pricing?

Neil Patel (Co-founder at Crazy Egg)
5 Psychological Hacks That Will Make Your Pricing Page Irresistible

1. Place a third and mispriced option to nudge customers toward the preferred purchase. 2. Put your best option in the middle. 3. Show the value of pricing options, not just the price. 4. Point out which option is the most popular. 5. Make your prices relatively consistent with each other.