What’s the best way to set pricing?

Bill Macaitis (CMO at Slack)
Five Words of Wisdom from SaaS Office Hours with Bill Macaitis

The price a software startup can charge is a function of the difference in net promoter score between that startup’s product and its competition’s. In other words, a startup product with a very high promoter score compared to the competition can charge a premium in the market and vice versa.