What’s the best way to set pricing?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
Measuring Price Elasticity And More – AVC

The good news is that it has never been easier to determine the price elasticity curve of a product or service. Here is how you do it: 1. offer the product or service on the web and make the purchase as easy as possible (Stripe and/or Paypal). 2. establish the range of pricing you want to measure, start at a number higher than you can imagine anyone paying and end at a number that is equal to the cost to produce your product or service (the cost … (read more)