What’s the best way to reactivate your churned customers?

David Jackson (Founder, Seeking Alpha)
Why retention is the key to growth | A Founder’s Notebook

Why do so many startups make the mistake of focusing on new users instead of retention of current users? Perhaps because marketing is easier than building a great product.

Jason Fried (Co-Founder & CEO at Basecamp)
Marketing Without Marketing: Why 37Signals Favors Customer Retention | Inc.com

The way I see it, I can spend a lot of time and money trying to persuade a bunch of newcomers to try Basecamp. Or I can spend a lot less effort helping current customers get more out of something they’ve already purchased and enjoy using.

Alex Turnbull (CEO of Groove)
How We Got 2,000+ Customers by Doing Things That Didn’t Scale

When you’re an early-stage startup, you’ll lose a lot of customers because you don’t have everything worked out yet. When you do work things out, those lost customers might come back, and it’s worth fighting for every single one.