What’s the best way to raise in convertible notes or in your priced equity round?

Mark Suster (Managing Partner at Upfront Ventures)
Raising Angel Money | Bothsides of the Table

When you raise money as convertible debt it means that the money you raise is in the form of a loan and not given as equity. It is called convertible because it usually automatically converts to equity when you raise your professional round of venture capital. It typically gets a discount to the price that the VC pays. The discount can be any % number but in my experience is usually between 15-30%