What’s the best way to raise in convertible notes or in your priced equity round?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
Financing Options: Convertible Debt – AVC

Friends and family rounds, which we discussed earlier in this series, are often done via convertible debt. It makes sense that friends and family would not want to enter into a hardball negotiation with a founder and would prefer to let the price discussion happen when professional investors enter the equation.