What’s the best way to prioritize product features?

Alan Klement (Author and Consumer Insights Analyst)
Replacing The User Story With The Job Story — Jobs To Be Done — Medium

Frame every design problem as a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome: When _____ , I want to _____ , so I can _____. For example, “when an important new customer signs up, I want to be notified, so I can start a conversation with them. ”