What’s the best way to pitch your company to investors?

Kris Duggan (CEO and Founder at BetterWorks)
The Second-Timers: Kris Duggan of Betterworks: “This Time, I Generated Leads Before We Even Launched” | SaaStr

If you ask for money, you get advice. If you ask for advice, you get money. I spend 10x more of my time on customers than investors. For example, we don’t have an investor deck here at BetterWorks. If a potential investor wants to talk, I show them our sales deck so they know how we talk with prospects. Thinking that way makes me remember to stop ‘pitching’ and keep listening.