What’s the best way to pitch your company to investors?

Reid Hoffman (Partner & Co-Founder at Greylock Partners)
LinkedIn’s Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

Your investment thesis is either concept-driven or data-driven. Which kind you are pitching? In a data pitch, you lead with the data because you are emphasizing how good the data already is. If it’s a concept pitch, on the other hand, there may be data, but the data supports a yet undeveloped concept.