What’s the best way to navigate competitive forces?

Clayton Christensen (Author, The Innovator’s Dilemma)
a16z Podcast: Disruption in Business… and Life by a16z | Free Listening on SoundCloud

We look at how many products are being sold [and by competitors]. What’s really interesting is the amount of non-consumption that’s going on. Because it hasn’t become more affordable or accessible for them yet. It’s too narrow to focus on consumption as opposed to non-consumption.