What’s the best way to name your company or product?

Paul Graham (Co-Founder & Partner at Y Combinator)
Change Your Name

If you have a US startup called X and you don’t have x. com, you should probably change your name. The problem with not having the. com of your name is that it signals weakness. Unless you’re so big that your reputation precedes you, a marginal domain suggests you’re a marginal company. Whereas (as Stripe shows) having x. com signals strength even if it has no relation to what you do. 100% of the top 20 YC companies by valuation have the. com of … (read more)