What’s the best way to name your company or product?

Peter Thiel (Co-Founder & Partner at Founders Fund)
Peter Thiel (full) | Conversations with Tyler

A slight aesthetic thing I believe in very strongly is the names of companies are often very predictive of future failure or success. PayPal was a very friendly name. It was the friend that helps you pay. Napster was a bad name. It was the music sharing site. You nap some music, you nap a kid. That sounds like a bad thing to be doing. It’s no wonder the government then comes in and shuts the company down, within a few years. You want to be very c… (read more)