What’s the best way to monetize?

Chris Savage (CEO @ Wistia)
“Monetize Backwards” to Build a SaaS Business That Lasts | Wistia Blog

At Wistia, we started with a paid plan only, and over the last eight years, we’ve progressively made the product more and more free. It’s counterintuitive, but constraining growth by not making our product free from the start has been one of the best decisions we’ve made.