What’s the best way to monetize?

Alex Austin (Founder of Branch Metrics)
Mobile App Developers are Suffering — The Startup — Medium

[Mobile-only business models aren’t working]. According to a study done by Activate, the top 20 app publishers, representing less than 0. 005% of all apps, earn 60% of all app store revenue. The 10th most popular app (Skype) has a small fraction of the traffic seen by the top app (Facebook), and the 1,000th app (Pixable) has just 0. 2%. Yet in the past four weeks, there were 45,000 new apps submitted to the iOS App Store.