What’s the best way to monetize?

Boris Wertz (Founder of version one ventures)
Does free/freemium work in the enterprise? – Version One

While free rules the consumer world, it can be a different story in the enterprise: Offering an app/service for free can send the wrong message. Here, free can be equated with low quality. While viral growth and network effects exist in certain enterprise settings, network effects are typically more limited in a B2B environment compared with B2C. Free isn’t necessarily sustainable with B2B. Acquiring business users may prove too costly, forcing s… (read more)