What’s the best way to monetize?

Sachin Rekhi (Group Product Manager at LinkedIn)
Lessons Learned on the B2C2B Model | Sachin Rekhi

The main advantage of B2C2B [selling to individual employees as a path to an enterprise sale] compared to traditional top-down sales is that it can significantly reduce your customer cost of acquisition. The traditional B2B sales process requires large marketing budgets and long sales cycles. With B2C2B, you can gather detailed demographic and behavioral data on each of your end users that can help to significantly optimize and prioritize your up… (read more)