What’s the best way to monetize?

Jeff Haynie (CEO, co-founder at Appcelerator)
Five things I will do different for my next startup — Life Tips — Medium

The conundrum that a lot of companies face — in fact most of them — is the balance between reach and revenue (or in another way to frame it: the conflict between the two). The further you maximize reach the harder it is to scale revenue — or at the very least, more friction is introduced in capturing it.