What’s the best way to measure your company?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: On average, averages are stupid

On average, averages are stupid. “Across our 100 locations, sales on average are up 3% last month.” This tells you exactly nothing. It turns out that ten of the outlets each saw their sales double, while most of the other ones are stagnating or even decreasing in sales. That’s the insight. Averages almost always hide insights instead of exposing them. If the problem is interesting enough to talk about, it’s interesting enough to show the true gro… (read more)