What’s the best way to measure product usage?

Brian Balfour (Co-Founder, CMO @ Boundless)
Avoiding The Wheel Of Meaningless Growth

The one metric that guides us like our north star is Weekly Active Users. We defined this as our authentic growth metric using a few criteria: 1. Retention. In the consumer world things like Daily Active User (DAU) and Weekly Active User (WAU) are most commonly used. Celebrating metrics such as total registrations or downloads over time tell you nothing about whether or not you are building real value. 2. Meaningful interaction. Qualifying events… (read more)