What’s the best way to measure product usage?

Alistair Croll (Founder of UEM, Author of Lean Analtyics)
The One Metric That Matters | Lean Analytics Book

Transactional sites are about shopping cart conversion, cart size, and abandonment. Collaboration is about the amount of good content versus bad, and the percent of users that are lurkers versus creators. SaaS is about time-to-complete-a-task, SLA, and recency of use; and maybe uptime and SLA refunds. Media is about time on page, pages per visit, and clickthrough rates. Game startups care about Average Revenue Per User Per Month and Lifetime … (read more)