What’s the best way to measure product usage?

Brian Balfour (Co-Founder, CMO @ Boundless)
Avoiding The Wheel Of Meaningless Growth

There is a cycle that plagues a lot of companies. It typically works like this: 1. A startup wants some press, so they look for some bloated number to give the writer (downloads, registrations, visits, etc). 2. The startup then celebrates that press article, internally supporting the message that the bloated metric is worth pursuing. 3. In order to get additional press hits, the startup needs to increase that bloated number, so they focus on incr… (read more)