What’s the best way to measure product usage?

Danielle Morrill (Co-Founder & CEO at Mattermark)
Revenue vs. Value | Danielle Morrill

While revenue is a useful signal to founders, indicating they are creating something people want, it is also a lagging indicator of success. By the time a startup has a predictable and steadily growing revenue stream that means it has built a product and brought it to market successfully.