What’s the best way to measure product usage?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
The Behavior Of Your Users Normally Doesn’t Change Overnight – AVC

I tell this story because we all encounter this sort of thing along the way of building and launching and growing a product. We make tweaks and something changes right away. That immediate change is usually related to something that brought traffic (google, twitter, rss, email, appstore) and not a design change. More gradual changes (up or down) are usually because of design changes. There’s a difference between these two kinds of effects and it … (read more)