What’s the best way to manage customer feedback?

Eran Aloni (Head of Products at EchoSign)
Feedback versus vision in product management | A Founder’s Notebook

The trick is finding the point where feedback merits changing course. Small changes are usually easy to digest and act on, but acknowledging that key parts of your vision are flawed and that so much energy and effort are about to go down the drain goes against our nature and our inherent tendency to stay on course and reach our goal, even it’s no longer the right goal.