What’s the best way to launch your product?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Elephant Math

…big launches don’t necessarily scale.

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: A definition of a leader…

A slightly better idea defeats a much bigger but disconnected user base every time. The lesson: spend your time coming up with better ideas, not with more (faux) followers.

Vibhu Norby (Co-Founder, CEO at b8ta)
Should you make a big PR push when launching a product? | A Founder’s Notebook

The bigger your launch, the quicker you will enter the famous “trough of sorrow. ” No human can easily withstand the emotional rollercoaster of startup metrics. “Launching” screws with your metrics – and you need clean metrics to evaluate and iterate on your business. If you see 6000 signups on day one and 2000 on day two, you can be mislead about the strength of your vision

Jeff Bezos (Founder & CEO of Amazon)
The Institutional Yes

What I have found—and this is an empirical observation; I see no reason why it should be the case, but it tends to be—is that when we plant a seed, it tends to take five to seven years before it has a meaningful impact on the economics of the company.