What’s the best way to interview customers?

David Jackson (Founder, Seeking Alpha)
Build your product to explicitly address a “Job To Be Done” | A Founder’s Notebook

Build your product to explicitly address a “Job To Be Done”. Focusing on a Job To Be Done removes the need to specify who your target customer is, because your target customer is anyone who needs to get this job done. If you discover that there are different jobs to be done, for example Clay Christensen’s example of a milkshake to provide breakfast on a commute and a milkshake to provide a treat for a child, you’ll likely find you have different … (read more)