What’s the best way to do sales?

Jim Keenan (Founder at HeyBubble)
Demos can win sales if you do them like this | A Founder’s Notebook

The key to a successful demo is to make sure every feature, every function you demonstrate is attached to your buyer’s unique problems and challenges. If it’s not, your not giving a good demo. If you’re showing a feature and are saying; “If you… then this feature will…”, or worse, if you are just whipping features around like they are cars on a car showroom floor by saying “And the next thing I want to show you is”, you are doing it wrong.