What’s the best way to do sales?

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Little Things – Ben’s Blog

If you are worried about making the quarter, then you should go on a few sales calls and see if you are selling your product in the most effective way possible. Are your sales people properly trained? Do they run a process that puts your product in the very best light and sets appropriate traps for your competitors? Are you selling at the right level in the organization? Is your product truly competitive?