What’s the best way to develop and build your brand?

Andy Dunn (CEO of Bonobos)
Get One Thing Right — Medium

Consumers don’t need many things from your brand —they just need one thing from your brand. You may want them to need everything from your brand, but guess what: consumers don’t care what you want. Your job is to care about what they want, not what you want them to want.

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: The edges

Defining the edges of performance and the promises you make defines who you are and what you do.

We live in the middle but we understand at the edges.

Jeff Bezos (Founder & CEO of Amazon)
Jeff Bezos (@JeffBezos) | Twitter

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.