What’s the best way to create your business model?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
MBA Mondays: Revenue Models – Advertising – AVC

I would break up advertising into two big buckets; ads that are sold and ads that are bought. The first is a relationship business, requires a direct salesforce or a salesforce that you can tap into, and will bring a higher revenue per impression in most cases. The latter is a data business, automated by machines and software, is a volume game and will bring a lower revenue per impression in most cases. Much of the online advertising market is mo… (read more)