What’s the best way to create a virality strategy?

Stan Chudnovsky (Head of Product for Messaging at Facebook)
Real Engines Of Growth Have Nothing To Do With Growth Hacking | TechCrunch

The most powerfully growing products do three things at once: 1. They make you look smart to the people you invite. 2. They give real value to you when the people you invite join. 3. They give real value to the people you’ve invited once they sign up.

David Jackson (Founder, Seeking Alpha)
Sustainable growth vs. growth hacking | A Founder’s Notebook

Virality matters because this is how good products have always spread. You don’t need a share button; just a truly compelling value proposition and a brand that your customers are proud to represent.

Jason Lemkin (Managing Director at Storm Ventures, SaaStr.com)
The Low Viral Coefficient of SaaS, And Why That’s Just Fine | SaaStr

At EchoSign, from the date of first contract send to New Signer, to how long it took for that new account to convert to paid, it took 8 months, on average. For the first year, that was incredibly painful. Because we had so few customers in the early days, that even after 8 months, they could only beget us a handful. It really wasn’t until the end of Year 2 that viral really kicked in. That’s just the math of a low viral coefficient

Jason Lemkin (Managing Director at Storm Ventures, SaaStr.com)
The Low Viral Coefficient of SaaS, And Why That’s Just Fine | SaaStr

Now, if you’re building a free B2C app, where you need tens of millions of users to get to Initial Scale, [having a low virial coefficient is] a disaster.

David Sacks (CEO at Zenefits)
New Sales Models – David Sacks, Founder and CEO of Yammer – YouTube

Virality gets you in the door at an enterprise, but it doesn’t get you the deal. It got us the meeting, but then we needed a sales team to talk about security and value proposition.