What’s the best way to create a good company culture?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
Loyalists vs Mercenaries – AVC

Mission. People are loyal to a mission. I’ve seen super talented people walk away from compensation packages 2-3x what they currently make because they believe in what they are working on and think it will make a difference in their lives and the lives of others. This is why investing in mission driven companies can produce great financial returns.