What’s the best way to reactivate your churned customers?

Jason Fried (Co-Founder & CEO at Basecamp)
Marketing Without Marketing: Why 37Signals Favors Customer Retention | Inc.com

The way I see it, I can spend a lot of time and money trying to persuade a bunch of newcomers to try Basecamp. Or I can spend a lot less effort helping current customers get more out of something they’ve already purchased and enjoy using.

What’s the best way to get more customers for your product?

Sam Altman (President at Y Combinator)
Premature optimization – Sam Altman

The most sustainable (and cheapest) kind of growth is word-of-mouth growth. It’s dangerous to spend all your mental energy on incremental improvements when what you really need is a step change.

What’s the best way to get more customers for your product?

David Jackson (Founder, Seeking Alpha)
Sustainable growth vs. growth hacking | A Founder’s Notebook

If your growth is all based on hacks, then your growth is a function of how much effort you can keep putting into these hacks. If your growth, which is a derivative of customer base, is itself a function of your customer base, you will grow exponentially. And that growth curve comes without you having to spend money.

What’s the best way to get more customers for your product?

David Jackson (Founder, Seeking Alpha)
Sustainable growth vs. growth hacking | A Founder’s Notebook

Most people think about growth in terms of Acquisition and Activation: “How many signups and activations have we had?” “How can we get more signups and activations?” But they should focus on Retention and Referral: “How can I retain an insanely high percentage of my users?” (= product-market fit); “How can I get them to refer their contacts to my product?” (= virality)

What’s the best way to create your competitive advantage?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Wasted kindling

You need significant…things that keep the system working without a constant stream of promotion. A few: (a) a remarkable product that users enjoy talking about; (b) a product with virality built in–something that works better when my friends use it too; (c) a community orientation, so that each new user enhances the value of the community, creating a virtuous cycle; (d) economies of scale in both production and marketing – as you grow, things … (read more)