What’s the best way to prioritize product features?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Deconstructing urgent vs. important

Unless you’re a day trader, though, this drama of seeing the news unfold right now is not going to help you make better decisions–in fact, it’s going to make your decisions worse. It’s also unlikely to make you happier. Or smarter. We’re more likely to be afraid of terrorism than long-term atmosphere change, even though it’s clear that the latter kills and injures far more people than the former.The news we consume changes us. Not just the news … (read more)

What’s the best way to navigate competitive forces?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: What are you competing on?

What are you competing on? It’s pretty easy to figure out what you’re competing for—attention, a new gig, a promotion, a sale… But what is your edge? In a hypercompetitive world, whatever you’re competing on is going to become your focus.In any competitive market, be prepared to invest your heart and soul and focus on the thing you compete on. Might as well choose something you can live with, a practice that allows you to thrive.

What’s the best way to measure your company?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: On average, averages are stupid

On average, averages are stupid. “Across our 100 locations, sales on average are up 3% last month.” This tells you exactly nothing. It turns out that ten of the outlets each saw their sales double, while most of the other ones are stagnating or even decreasing in sales. That’s the insight. Averages almost always hide insights instead of exposing them. If the problem is interesting enough to talk about, it’s interesting enough to show the true gro… (read more)

What’s the best way to manage customer feedback?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: We don’t care enough to give you constructive feedback

Most of the time, people won’t bother to give you feedback. But when someone does care enough the ball is in your court. You can react to the feedback by taking it as an attack, deflecting blame, pointing fingers to policy or the CEO. Then you’ve just told me that you don’t care enough to receive the feedback in a useful way. Or you can pass me off to a powerless middleman, a frustrated person who mouths the words but makes it clear that the feed… (read more)

What’s the best way to know if your idea is a good one?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Listening to smart vs. I’m with stupid

Challenging the status quo and going against all the the traditional rules of thumb is a great way to take a leap. But that sort of leap needs to be a portfolio play, part of a larger arc, not a matter of life and death, not the last spin of the wheel you’re going to get if you’re wrong. [Worth noting that plenty of smart people shunned Semmelweis, Lovelace and Alan Kay. But not all of the smart people.] By all means, take these intellectual ris… (read more)

What’s the best way to know if your idea is a good one?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Thinking about business models

A business model is the architecture of a business or project. It has four elements: What compelling reason exists for people to give you money? (or votes or donations) How do you acquire what you’re selling for less than it costs to sell it? Shat structural insulation do you have from relentless commoditization and a price war? How will strangers find out about the business and decide to become customers?

What’s the best way to keep productivity high?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Prep, spec, fit and finish

Dinner at a fine restaurant is mostly cleaning, chopping, mise en place and service, not the part we see on the plate itself. And yet… We often get confused about which part is important, which is worth our time, which is the point of the exercise. Without a doubt, if the thing we built isn’t of high quality, don’t bother. But it turns out that all the other parts, the parts that we think might be beneath us, it’s those that matter the most. W… (read more)

What’s the best way to keep productivity high?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Paying the smart phone tax

Like most things that are taxed, smart phones are often worth it, creating connections and giving us information when we need it. Perhaps, though, turning our phones off for six hours a day would be a useful way to cornering us into creating work we can’t live without.