What’s the best way to train your employees?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Training and the infinite return on investment

Training pays. Sometimes, it’s easy to underestimate just how much it pays. Consider an employee who is going to work 2000 hours for you this year. It’s not unusual for an organization to spend only 10 or 20 hours training this person–which means about 1% of their annual workload. How much training would it take for this person to be 10% better at her job? If you invest 100 hours (!) it’ll pay for itself in just six months. There aren’t many… (read more)

What’s the best way to set goals?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Give up and go up goals

You will benefit when you tell lots of people your give up goals. Tell your friends when you want to give up overeating or binging or being a boor. Your friends will make it ever more difficult for you to feel good about backsliding. On the other hand, the traditional wisdom is that you should tell very few people about your go up goals. Don’t tell them you intend to get a promotion, win the race or be elected prom king. That’s because even your… (read more)

What’s the best way to set pricing?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: When to charge by the hour

Most professionals ought to charge by the project, because it’s a project the customer wants, not an hour. Surgery, for example. I don’t want it to last a long time, I just want it to work. Same with a logo or website design. Or house painting. The client is buying a painted house, not your time. One exception: If the time is precisely what I’m buying, then charging by the time is the project. Freudian therapy, say, or a back massage. Another… (read more)

What’s the best way to run your meeting?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: How to run a problem-solving meeting

Ignore these rules at your peril: Only the minimum number of people should participate. Don’t invite anyone for political reasons. Don’t invite anyone to socialize them on the solution because they were part of inventing it–people don’t need to be in the kitchen to enjoy the meal at the restaurant. No one participating by conference call… it changes the tone of the proceedings. A very structured agenda to prevent conversation creep. You a… (read more)

What’s the best way to prioritize product features?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: “I agree in principle…”

One of the great privileges of not living on the edge of disaster is that we have the ability to act on our principles. The hard part is realizing that it’s never the edge of disaster, and that the long run is always shorter than we imagine.

What’s the best way to prioritize product features?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: On saying “no”

If it doesn’t move you forward, hesitate then walk away. The short run always seems urgent, and a moment where compromise feels appropriate. But in the long run, it’s the good ‘no’s that we remember. On the other hand, there’s an imperative to say “yes.” Say yes and build something that matters.

What’s the best way to prioritize product features?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Worth thinking about

The key question isn’t, “what’s the answer?” The key question is, “what’s the question?” Is this area worth thinking about? Should I maintain the status quo? Is this good enough? Your focus is the heart of your organization’s future. Your attention is irreplaceable. The real question, then, is, “how much time are you spending deciding what to spend time on?”