What’s the best way to be a good product manager?

Rohini Vibha (Business Designer @ IDEO)
So you want to manage a product? — The Product Coalition — Medium

What product management is: being the heart, mind, and voice of the user; facilitating cross-functional teamwork; making product trade-offs; meeting an end-goal with fixed time and resources; leading people along a product journey; being positive and practical; making tough calls with little information. What product management is not: being the most important voice; being the only idea-generator; being a designer; being a programmer; managing QA… (read more)

What’s the best way to be a good product manager?

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers define their job and their success. Bad product managers constantly want to be told what to do.

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers send their status reports in on time every week, because they are disciplined. Bad product managers forget to send in their status reports on time, because they don’t value discipline.

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers create leveragable collateral, FAQs, presentations, white papers. Bad product managers complain that they spend all day answering questions for the sales force and are swamped.

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers anticipate the serious product flaws and build real solutions. Bad product managers put out fires all day.

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers take written positions on important issues (competitive silver bullets, tough architectural choices, tough product decisions, markets to attack or yield). Bad product managers voice their opinion verbally and lament that the “powers that be” won’t let it happen.

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers think about the story they want written by the press. Bad product managers think about covering every feature and being really technically accurate with the press.

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers ask the press questions. Bad product managers answer any press question.

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers assume press and analyst people are really smart. Bad product managers assume that press and analysts are dumb because they don’t understand the difference between “push” and “simulated push.”

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers focus the team on revenue and customers. Bad product managers focus team on how many features Microsoft is building.

Rohini Vibha (Business Designer @ IDEO)
So you want to manage a product? — The Product Coalition — Medium

What product management is: being the heart, mind, and voice of the user; facilitating cross-functional teamwork; making product trade-offs; meeting an end-goal with fixed time and resources; leading people along a product journey; being positive and practical; making tough calls with little information. What product management is not: being the most important voice; being the only idea-generator; being a designer; being a programmer; managing QA… (read more)

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers define good products that can be executed with a strong effort. Bad product managers define good products that can’t be executed or let engineering build whatever they want (i.e. solve the hardest problem).

Ben Horowitz (Co-Founder & Partner @ Andreessen Horowitz)
Good Product Manager/Bad Product Manager – Andreessen Horowitz

Good product managers think in terms of delivering superior value to the market place during inbound planning and achieving market share and revenue goals during outbound. Bad product managers get very confused about the differences amongst delivering value, matching competitive features, pricing, and ubiquity.