What’s the best way to name your company or product?

Peter Thiel (Co-Founder & Partner at Founders Fund)
Peter Thiel (full) | Conversations with Tyler

A slight aesthetic thing I believe in very strongly is the names of companies are often very predictive of future failure or success. PayPal was a very friendly name. It was the friend that helps you pay. Napster was a bad name. It was the music sharing site. You nap some music, you nap a kid. That sounds like a bad thing to be doing. It’s no wonder the government then comes in and shuts the company down, within a few years. You want to be very c… (read more)

What’s the best way to name your company or product?

Brenden Mulligan (Co-Founder & Designer at Cluster Labs)
The Simple Rules That Could Transform How You Launch Your Product | First Round Review

Boil your product name down to two words max. Picture only being able to say a few words to potential users to convey what your product does. What would you say? Summarize your product in ten words or less. If you can’t describe what your app does in ten words or less, something is off. Maybe you’re trying to launch too much at once. To troubleshoot and help economize your language, try asking yourself the following questions: What is the hallmar… (read more)

What’s the best way to name your company or product?

Paul Graham (Co-Founder & Partner at Y Combinator)
Change Your Name

If you have a US startup called X and you don’t have x. com, you should probably change your name. The problem with not having the. com of your name is that it signals weakness. Unless you’re so big that your reputation precedes you, a marginal domain suggests you’re a marginal company. Whereas (as Stripe shows) having x. com signals strength even if it has no relation to what you do. 100% of the top 20 YC companies by valuation have the. com of … (read more)

What’s the best way to manage your cap table?

Ryan Howard (Founder @ Practice Fusion)
Transcript: Protecting yourself as the founder; Ryan Howard | VatorNews

Another micro-strategy, this is more about the founder having some options on liquidity. This is effectively another thing you can do when you’re incorporating the company and putting together your original restricted stock purchase agreement, is issuing a portion of your state shares as Class-FF shares. This is a class of shares that was invented by Peter Thiel and Shawn Parker and what it is is it’s effectively a preferred share. If you have so… (read more)