What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re writing copy: 1. Embrace the power of “you”: The word “you” catches attention and establishes a relationship between you and your reader. 2. Don’t make it about you [the seller]. I [the buyer] want to know what all that work means to me. 3. Don’t try to sound smart. Aim for a 5th-grade reading level.

What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re editing copy: 4. Read it aloud. If it doesn’t sound right read aloud, it’s not conversational. 5. Be the editor writers hate. Aim to cut 50% of your word count with each editing round. 6. Remember that writing and editing are different. Don’t try to write and edit at the same time.

What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re designing copy: 7. Label. People don’t know what they’re looking at unless you tell them. 8. Embed links in relevant, descriptive language. Make sure your links make it extremely clear what will happen on click. 9. Design with content in mind. Consider whether design is helping or hindering your writing. 10. Scale the page to the topic. If your product’s unfamiliar, complex, or expensive, you’ll usually need more content.

What’s the best way to prioritize product features?

Alan Klement (Author and Consumer Insights Analyst)
Replacing The User Story With The Job Story — Jobs To Be Done — Medium

Frame every design problem as a Job, focusing on the triggering event or situation, the motivation and goal, and the intended outcome: When _____ , I want to _____ , so I can _____. For example, “when an important new customer signs up, I want to be notified, so I can start a conversation with them. ”

What’s the best way to monetize your blog?

Tyler King (Co-founder @ Less Annoying CRM)
How I monetized a blog in 30 days: what worked, and what didn’t

#1 – Remove as much crap as possible from the sidebar. #2 – Use affiliate links to customize the ads for each post . I know it’s easy to just paste some AdSense code into your site and let Google figure out what to show your visitors, but I found that it’s better to target the ads yourself. #3 – Have the ads scroll with the page.

What’s the best way to improve your sign-up page?

David Cummings (Managing Partner at Shotput Ventures)
Account Sign-up Page Best Practices | David Cummings on Startups

Remove all unnecessary links, which are usually 90% of the ones of the page. Minimize the header and text as much as possible. Then, cut it down even further. Reduce the number of fields, especially required fields, to the bare minimum. Once you have someone’s email address you can always market to them later to fill out more fields. Keep all the fields in the form above the fold so that the user doesn’t have to scroll down at all. Test and enfor… (read more)

What’s the best way to get your first customers?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
Single User Utility In A Social System – AVC

One of the most important lessons we took from delicious was the value of single user utility in social systems. It might seem odd that systems designed to leverage interactions between people can have (should have?) single person utility. But I strongly believe they should. The first users of delicious were barely aware of and rarely used its social aspects. They just wanted to store their bookmarks in the cloud instead of in their browser. And… (read more)

What’s the best way to design your UI/UX?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
Some Quick Thoughts on I/O – AVC

Here, in no particular order, are the things that I am most excited about or thinking the most about: 1) Smart notifications. 2) Android mirroring on Chromecast. 3) In app data available in web search. 4) Wear, Car, TV.