What’s the best way to write good copy?

Geoffrey James (a contributing editor for Inc.com, is an author of the award-winning blog Sales Source)
Get Inside a Customer’s Head

Imagine that you look like the customer: same height, same weight, same complexion, same gender. (Hint: check out his or her LinkedIn photo. ) Imagine that you have the exact same background: same education, same companies, same experience. (Hint: LinkedIn again. ) Imagine you must deal with the same challenges: the same customers, the same colleagues, the same vendors, the same bosses. Finally, from that perspective, ask yourself: What benefits … (read more)

What’s the best way to understand your company’s financial position?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
MBA Mondays From The Archives: Cash Flow – AVC

Cash flow is really easy to calculate. It’s the difference between your cash balance at the start of whatever period you are measuring and the end of that period. Let’s say you start the year with $1mm in cash and end the year with $2mm in cash. Your cash flow for the year is positive by $1mm. If you start the year with $1mm in cash and end the year with no cash, your cash flow for the year is negative by $1mm.

What’s the best way to use your board well?

David Jackson (Founder, Seeking Alpha)
Do most VCs add negative value? | A Founder’s Notebook

Being aware of where you add value vs. not isn’t just a requirement for VCs — it’s true for everyone. Having clarity myself about where each board member adds value vs. not has significantly helped me get the most out of Seeking Alpha’s (excellent) board.

What’s the best way to understand your company’s financial position?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
MBA Mondays: Accounting From The Archives – AVC

If you have a company, you must have financial records for it. And they must be accurate and up to date. I do not recommend doing this yourself. I recommend hiring a part-time bookkeeper to maintain your financial records at the start. A good one will save you all sorts of headaches. As your company grows, eventually you will need a full time accounting person, then several, and at some point your finance organization could be quite large. There… (read more)

What’s the best way to use your board well?

David Jackson (Founder, Seeking Alpha)
Where VCs and board members add the most value | A Founder’s Notebook

In my experience, Seeking Alpha’s board members have added most value in three areas: (i) helping us hire great people, (ii) introducing us to business partners, and (iii) helping us raise money by enthusiastically introducing us to other investors.

What’s the best way to understand your company’s financial position?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
MBA Mondays From The Archives: The Profit and Loss Statement – AVC

A profit and loss statement is a report of the changes in the income and expense accounts over a set period of time. The most common periods of time are months, quarters, and years, although you can produce a P&L report for any period.