What’s the best way to create your strategy?

Seth Godin (Founder at Yoyodyne Entertainment)
Seth’s Blog: Crowd pleaser is not the only option

Crowd pleaser is not the only option. You could choose crowd changer. Changing is far is more difficult and more important than pleasing the crowd. Crowd disturber. Crowd inspirer. Crowd connector. Crowd calmer. And for that matter, you can skip the crowd and just go for: She mattered to me.