What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re writing copy: 1. Embrace the power of “you”: The word “you” catches attention and establishes a relationship between you and your reader. 2. Don’t make it about you [the seller]. I [the buyer] want to know what all that work means to me. 3. Don’t try to sound smart. Aim for a 5th-grade reading level.

What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re editing copy: 4. Read it aloud. If it doesn’t sound right read aloud, it’s not conversational. 5. Be the editor writers hate. Aim to cut 50% of your word count with each editing round. 6. Remember that writing and editing are different. Don’t try to write and edit at the same time.

What’s the best way to write good copy?

John Moore Williams (Head of Content Strategy at Webflow)
10 UX copywriting tips for designers – InVision Blog

When you’re designing copy: 7. Label. People don’t know what they’re looking at unless you tell them. 8. Embed links in relevant, descriptive language. Make sure your links make it extremely clear what will happen on click. 9. Design with content in mind. Consider whether design is helping or hindering your writing. 10. Scale the page to the topic. If your product’s unfamiliar, complex, or expensive, you’ll usually need more content.

What’s the best way to write good copy?

Geoffrey James (a contributing editor for Inc.com, is an author of the award-winning blog Sales Source)
Get Inside a Customer’s Head

Imagine that you look like the customer: same height, same weight, same complexion, same gender. (Hint: check out his or her LinkedIn photo. ) Imagine that you have the exact same background: same education, same companies, same experience. (Hint: LinkedIn again. ) Imagine you must deal with the same challenges: the same customers, the same colleagues, the same vendors, the same bosses. Finally, from that perspective, ask yourself: What benefits … (read more)

What’s the best way to use your blog?

Fred Wilson (Co-Founder and Partner at Union Square Ventures)
Feature Friday: A/B Testing Headlines On WordPress – AVC

AVC community member Shana Carp has been building a neat service that A/B tests headlines for WordPress posts and helps you figure out the one that will bring the most traffic. It’s called BayesianWitch. You can sign up here and add the plugin to your WordPress.

What’s the best way to use banner ads?

Tony Haile (CEO at Chartbeat)
Chartbeat CEO Tony Haile: What You Get Wrong about the Internet

Research has consistently shown the importance of great ad creative in getting a visitor to see and remember a brand. What’s less well known is the scientific consensus based on studies by Microsoft [pdf], Google, Yahoo and Chartbeat that a second key factor is the amount of time a visitor spend actively looking at the page when the ad is in view. Someone looking at the page for 20 seconds while an ad is there is 20-30% more likely to recall that… (read more)