Your startup needs a visual message. See Mark Suster’s second piece of PR advice: Create visual metaphors that stick in people’s minds and are easily repeated.
David Jackson in Why your startup needs a visual message
The less the customer pays, the more feedback they provide, and the less engaged they are (making their feedback worse). The best feedback — and least noisy feedback — is from your most engaged (and generally most profitable customers). The biggest risk of all is listening to all the wants/wishes/complaints from the free and low-value converts and ‘potential’ converts.
(h/t David Jackson in The biggest risk of freemium)