Your startup needs a visual message. See Mark Suster’s second piece of PR advice: Create visual metaphors that stick in people’s minds and are easily repeated.
David Jackson in Why your startup needs a visual message
One of the situations where your product (such as a mobile app) gets judged by the wrong criteria is when you talk to journalists. For many products, journalists aren’t your target users, so they have limited patience. I found that getting journalists to install our app, including choosing 5 stocks, was tortuous.
David Jackson in The challenge of pitching your app to journalists or VCs
If your main revenue stream is ads, you’ll optimize for page views, namely ad inventory. You’ll find that many levers are more important than content quality, such as titles, populist subjects appropriate for social sharing, and page-maximizing formats such as slide shows. But if your main revenue stream is paid subscriptions, then quality — the key determinant of willingness to pay — comes first.